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Five college friends laughing as they walk down a brick-lined sidewalk in jackets, sweaters and denim

Concept collection · Fall recruitment

Ashford Business Society

Collegiate heritage.

Photograph above: mood reference, not this organization or its collection

01 · The brief

A five-piece recruitment collection that looks like the campus store’s best shelf.

The ask, as a concept brief

Recruitment week is the first thing new students see of us. Members should look like they came from the best shelf in the campus store, not a career-fair table. School colors, nothing loud, and one piece just for the exec board.

The collection

438 pieces across five styles: an oatmeal hoodie with ASHFORD arched in burgundy tackle twill, a burgundy crewneck with a small crest, a heather quarter-zip reserved for the board, a natural tee for every new member and a six-panel cap.

AASHFORDASHFORDABSASHFORDFALL RECRUITMENT438PIECES
The collection, laid flat · Concept drawing
Macro of chunky heathered navy rib knit with burgundy flecks
Mood reference · Heathered rib with a fleck of burgundy
ABSASHFORDEXECBOARD
Exec board · Concept drawing
One wordmark and one crest, used the same way on every piece.

The arched hoodie is what members wear to info sessions; the quarter-zip is the only piece not made for everyone, which is why the board wants it. Next fall’s run starts from the same saved artwork.

Design note · Member Threads

02 · The pieces

Five styles, 438 pieces.

Each style starts in our catalog and is cut, colored and decorated for this collection. Sizes mix freely within each style.

  • ASHFORD
    01

    Hoodie

    120 pieces

  • AASHFORD
    02

    Crewneck

    72 pieces

  • ABS
    03

    Exec quarter-zip

    36 pieces

  • ASHFORD
    04

    Recruitment tee

    150 pieces

  • ABS
    05

    Cap

    60 pieces

Piece schedule

Piece schedule for Ashford Business Society: style, fabric and colour, decoration and quantity
01HoodieHeavyweight brushed fleece in oatmeal, burgundy rib and hood liningASHFORD arched across the chest in burgundy tackle twill with an old-gold edge120
02CrewneckBurgundy fleece, oatmeal ribThe society crest embroidered on the left chest72
03Exec quarter-zipHeather greyABS embroidered in burgundy on the left chest. Made only for the executive board36
04Recruitment teeHeavyweight cotton, naturalASHFORD printed small on the left chest in water-based ink150
05CapBurgundy six-panel, unstructuredABS embroidered in oatmeal60
Total · 5 styles · Minimum 36 per style438

03 · Details

Up close.

ASHFORDASHFORD
Tackle twill, edge-stitched · Concept drawing
Folded fabrics in rust cotton, tan micro-houndstooth and chocolate brown
Mood reference · Heritage cloth, warm and plain
ASHFORDBUSINESS SOCIETY
Woven neck label · Concept drawing

04 · Palette

Four colors, woven in.

Concept palette. Every color is matched to Pantone before production.

  • Burgundy01

    #5B1F2A

    Twill, crewneck, cap

  • Oatmeal02

    #E6DCCB

    Hoodie, crest

  • Heather03

    #B7B4AE

    Exec quarter-zip

  • Old gold04

    #B8924A

    Twill edge stitch

Next collectionNo. 002

Companies

Halden Works

Concept collection · New-hire kit