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A run club pack heading down a dusty road into hazy golden morning sun

Concept collection · Members’ issue

Eastline Run Club

Road running, safety orange.

Photograph above: mood reference, not this organization or its collection

01 · The brief

Something to race in, and something for after.

The ask, as a concept brief

We run three mornings a week and race a few times a year. Members want something to race in and something to wear to coffee after, in our orange, without it looking like a fun-run giveaway.

The collection

396 pieces across five styles: an asphalt singlet and short with the club mark in orange, a chalk members’ tee, a heather crewneck with EASTLINE arched across the chest and an orange cap you can spot from the back of the pack.

EASTLINERCEASTLINEERCEASTLINEMEMBERS’ ISSUE396PIECES
The collection, laid flat · Concept drawing
A young woman crouching on sunlit grass in a matching pale-blue fleece hoodie and sweatpants, holding a sprig of lavender
Mood reference · Fleece for the coffee after the long run
EASTLINERCERCRACEKIT
Race day · Concept drawing
Race kit and everything after it, in one palette.

The orange is the club’s, so it does the identifying; asphalt and chalk keep the rest quiet enough to wear every day. New members order into the same saved styles each season.

Design note · Member Threads

02 · The pieces

Five styles, 396 pieces.

Each style starts in our catalog and is cut, colored and decorated for this collection. Sizes mix freely within each style.

  • EASTLINERC
    01

    Singlet

    72 pieces

  • ERC
    02

    Run short

    72 pieces

  • EASTLINERUN CLUB
    03

    Members’ tee

    120 pieces

  • EASTLINE
    04

    Crewneck

    60 pieces

  • ERC
    05

    Cap

    72 pieces

Piece schedule

Piece schedule for Eastline Run Club: style, fabric and colour, decoration and quantity
01SingletLightweight knit, asphalt, orange bindingEASTLINE RC printed in safety orange72
02Run shortAsphalt, orange waistbandERC printed on the left leg72
03Members’ teeHeavyweight cotton, chalkEASTLINE RUN CLUB printed in asphalt and orange120
04CrewneckHeather grey fleece, asphalt ribEASTLINE arched in orange twill with an asphalt outline60
05CapSafety orange, asphalt brimERC embroidered in asphalt72
Total · 5 styles · Minimum 36 per style396

03 · Details

Up close.

EASTEAST
Twill, outlined · Concept drawing
A maker working at a large pattern-cutting table in a moody, window-lit studio, scissors and tools laid out on striped fabric
Mood reference · The cutting table, where each style starts
SAFETY ORANGE
Color card · Concept drawing

04 · Palette

Four colors, woven in.

Concept palette. Every color is matched to Pantone before production.

  • Safety orange01

    #E2572B

    Print, cap, binding

  • Asphalt02

    #1D1F22

    Singlet, short, outline

  • Chalk03

    #ECE6DA

    Members’ tee

  • Heather04

    #B4B5B1

    Crewneck

Next collectionNo. 005

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