No. 005Concept collection · Spring capsule
The Holloway Club
Embroidered, members only.
Photograph above: mood reference, not this organization or its collection
01 · The brief
A capsule that sits next to what members already own.
The ask, as a concept brief
Our members already own good clothes, and pro-shop logo wear doesn’t get worn. We want a small seasonal capsule that looks at home next to what they already buy, with the crest and nothing else.
The collection
276 pieces across four styles, all embroidered: an ivory piqué polo with the crest on the chest, a navy quarter-zip, an oxford-blue crewneck with Holloway in navy script and an ivory rope cap.
Nothing in the capsule is printed.
The crest stays the size of a coin, and the one piece with the club’s name on it uses a script quiet enough to pass for a heritage label. Autumn’s capsule picks up from the same saved crest.
02 · The pieces
Four styles, 276 pieces.
Each style starts in our catalog and is cut, colored and decorated for this collection. Sizes mix freely within each style.
- 01
Polo
96 pieces
- 02
Quarter-zip
48 pieces
- 03
Crewneck
60 pieces
- 04
Rope cap
72 pieces
Piece schedule
| No. | Style | Fabric & colour | Decoration | Qty |
|---|---|---|---|---|
| 01 | Polo | Ivory piqué, navy collar and cuffs | The H crest embroidered on the left chest | 96 |
| 02 | Quarter-zip | Navy, midweight | Claret crest embroidered on the left chest | 48 |
| 03 | Crewneck | Oxford-blue fleece, navy rib | Holloway in navy script embroidery | 60 |
| 04 | Rope cap | Ivory crown, navy brim, claret rope | The crest embroidered on the front | 72 |
| Total · 4 styles · Minimum 36 per style | 276 | |||
03 · Details
Up close.
04 · Palette
Four colors, woven in.
Concept palette. Every color is matched to Pantone before production.
- Club navy01
#1F2A44
Quarter-zip, crest, script
- Ivory02
#F2ECDF
Polo, cap
- Claret03
#7A2632
Crest, rope
- Oxford04
#B8C7D6
Crewneck
Next collectionNo. 001
University clubs
Ashford Business Society
Concept collection · Fall recruitment
